As the new naming rights sponsor of the well-known Lantern Festival in Auckland, BNZ asked us to create a new event identity. This needed to sit well within their master brand, align with other existing creatives, be exciting and most of all fun, and mindful of Chinese culture symbolism.
The developed design features a clean, recognisable iconographic style that worked well on BNZ’s brand backgrounds to tie it all together. We then used the new identity to create many event assets; design and artwork included a massive gantry, way finding towers, floor decals, flags, signage, competition plinth & slips.